In a country which has 3 MNO’s, over 50 million subscribers, and huge margins of profit in billions of Saudi Riyals, Saudi Arabia’s Mobile ecosystem seems to be perfect on the outside. The market is sexy, appealing, and profitable to any MNO or MVNO. The market is still underutilized in several fields of technology but not in network resources (overloaded). M2M, cloud, Mobile Financial services, & data are among these yet to be utilized efficiently in such market.
A click on your appstore or playstore to buy an item is something new to the Lebanese subscriber. No need to enter credit card details and to have to wait for the transaction to be executed. The two MNO’s in Lebanon has recently launched their new app stores which are based on Direct Carrier Billing (DCB).